The following article is contributed by Katong Maid Agency in Singapore. They are an agency who provides domestic help services to all household. Get in touch with them if you are looking to hire a domestic helper for your household.

Often we witness business startups by entrepreneurs who put in hard work to nurture them with the aim of growing them to be big established firms. Yes, they can achieve their objectives; however, for any business to grow, a lot has to be done. Mainly, the entrepreneurs have to invest more of their productive time to work.

This can be attained but the household duties performed by the same entrepreneurs reduce their working time thus the need to hire a domestic help who can take care of the duties in their houses in order for them to get more time to work. Therefore, it is important for every businessperson to understand the ways to use when hiring an employee to help them with chores at home.

Taking into account the kind of person they want to hire depending on the task to be done whether it is cleaning, housekeeping, cooking or babysitting, the budget and the terms of service whether full time or part time, entrepreneurs can use the following methods.

Enquire from Relatives and Friends

domestic-helperGiven that your family members and friends know the way you live, they are likely to be in a position of conveniently referring the correct candidate to you. Also you can easily communicate to them the kind of person you want and your requirements.

Moreover if you employ an individual who has been referred to you by people close to you or is from a place you know, you will have no worries. Also in case of any problem you can easily track the person or reach their family.

Employ a Person by Yourself

As an entrepreneur you can employ an individual directly. However with this method, you might need to put an advertisement indicating the requirements you have in the newspaper or on social media platforms and any other medium reliable to you. This will ensure that you have the opportunity to interview and choose the person of choice without any interference.

Moreover, you will have room for salary negotiation at a one on one basis which will save you some money which you can put into something else. Also, you can have time to give specific guidelines to the employee before commencement of work. On the other hand, if you decide to employ someone to help you in the house by your own, there are some things you will have to check by yourself. They include:

Past records belonging to the candidate which are an identification card and driving license in order to find out whether the employee was involved in any crime or caused an accident.

Registration documents and identification card not forgetting work permit if applicable to conform that they are valid and that your employee can work for you without any legal problems.

Hire the Services of an Agency

hire-a-maidAnother way through which you can hire a house help as an entrepreneur is through an agency. The benefit of using this method is that you can easily get a person with skills that is confirmed to be trained as opposed to when you are trying to look for them individually.

This is because, an agency has better information about trained persons, their personal credentials such as identification cards and passports and also where they are found. However, it is important to do thorough investigation of the agency you want to hire to perform the duty of getting you a house help through reading about it in its website or in any medium it has, asking friends in order to know the reputation the agency has, and inquiring if there are any grievances within it.

Also, ensure that you have the right information on the amount of money you should pay and the date when the payment is due. Seek to know the criteria they use to interview candidates and if they can offer assistance in case the person you get does not meet your requirements. All these information will make you understand better the agency and the services that they offer before you make any commitment with them.

Hire the Services of a Company

You can pay an already existing company to be sending their own employees to help you with domestic work according to the agreement you sign with them. The advantage of hiring someone to perform your household tasks through a company is that you will be given people who are trained to do their job thus the work is likely to be done well.

Despite this method being expensive, you will have another benefit of not having to pay the employee’s insurance, compensation and taxes. Also you will avoid other legal procedures such as confirming whether the person you have employed is legally allowed to work in your house. Being an entrepreneur the security of your house will be guaranteed as the company will always take it upon them to ensure that your house is secure even if you take long hours working in your business.

So, you managed to start a small business; congratulations! However, there's one bit of a problem-- since it's fairly new, no one knows about your business, nor the products and services you offer. That said, how can you even promote your business to your target audience? Do you have to spend thousands of dollars for advertising, or there's something else that can be done?

Getting your brand noticed isn't that complicated at all. In fact, there are a lot of branding strategies that you can try, and most of them won't even cost you a dime. Allow us to present some of the best ways on how you can get your brand to be noticed.

1. Website Optimization

optimize-your-website-for-more-trafficAll web owners would agree that creating and maintaining a website is one of the most vital branding tools for a business. Wherein, website optimization for optimal performance on search engines is one of the few things a company should focus on in order to drive traffic and improve the brand's visibility.

2. Social Media Marketing

Marketing is one of the most affordable, yet effective ways to promote a small business and enhance the visibility of the brand. If done properly, social media promotes brand loyalty, visibility, recognition, and it can also increase the sales because more and more people would be familiar with the brand. This is very important, especially for businesses that sell internationally, as they have to look for ways on how to reach those people.

3. Consistency Is Very Important

As a business owner, do you really know what your business is all about? Can you explain it clearly when someone asks you what you have to offer and why they should consider your company as their prime choice? That said, you should look for ways on how you can display a consistent branding strategy across different channels. That's why a lot of business owners utilize hundreds of channels to reach out their target audience.

For instance, a business could consider using its website together with social networks, blogs, and even document sharing sites to promote their business.

4. Produce and Share Quality Content

Producing and sharing quality contents could help a business gain visibility online. In fact, it's one of the most effective marketing strategies there is. Through this, you'll be able to promote your business and create brand recognition as well. Thus, creating a high-quality content has been a must for those who want to achieve a successful marketing strategy.

5. Leverage Video Marketing

No matter if it's a small or big business, they can all benefit from video marketing. Posting branded videos related to your niche is an effective way to promote your business, showcase the services you offer, and get traffic to your website.

6. Start a Blog

start-a-blogA blog could improve the visibility of the brand, ensuring overall success. That's why a lot of business owners maintain a blog, because they are highly aware that if they want to reach their target audience, they should be taking advantage of this medium.

Blogging improves the search engine rankings of a website, and it also establishes the validity and reliability of a brand. Aside from that, it also promotes better relationships with other influencers, and most especially, with their customers.

Also, when creating an online brand, as much as possible, make sure it's different from the other brands in the market.

7. Press Release Marketing Campaigns

Another inexpensive way to enhance brand recognition and visibility is through press releases. If your press release is picked up by Google News, then you'll be able to enjoy additional coverage for your business.

8. Ask Your Family and Friends for Help

Despite the fact that you may not have a lot of followers on your social media accounts, chances are some of your fiends and family members do. So, why not ask them to promote your business on social media and spread the word. Better yet, if you have the ability of rewarding those who share your sites-- like giving discounts for every referral, then this can help you in promoting your brand even more.

Lastly, when creating an online brand presence, always be as genuine and as authentic as you can. If you want to compete, then you should be different, however, always be honest with yourself as well as your brand's value.